Rainbow-Streaked Hair

Katy Perry Tries Out a Mix of Different Hair Hues

Katy Perry seems to be trying out all colors of the rainbow with her recent rainbow-streaked mop, which is still a lot tamer than her blue-smurf-hair from the MTV movie awards, or her purple 'do from her California Gurls music video. 

Her vivid hairstyle may be toned down, but it still features enough color. Against her black hair, Katy Perry’s streaks of purple, blue and pink provide an interesting, punk-like contrast. The look definitely matches her catchy and poppy candy land-style tunes.

Rainbow Hair Trend
There is an opportunity to create a line of hair products specifically for rainbow-streaked hair.
Pop Star Hair Trend
There is an opportunity for hair stylists to create unique and personalized hairstyles for pop stars.
Colorful Hair Accessories Trend
There is an opportunity for accessory designers to create colorful and eye-catching hair accessories that complement rainbow-streaked hair.

Where This Applies

Beauty Industry
The beauty industry can capitalize on the rainbow hair trend by creating new hair products and treatments.
Entertainment Industry
The entertainment industry can provide opportunities for hair stylists to create outrageous and unique hair designs for pop stars and performers.
Accessory Industry
The accessory industry can create new lines of colorful and trendy hair accessories to complement rainbow-streaked hair.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 95%
Freshness 8%

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