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Purposely Smudged Sneakers

Gucci's Rhyton Sneaker Looks Intentionally Worn-In

— March 12, 2018 — Fashion
Luxury label Gucci first revealed its Rhyton sneakers last year as a part of its Cruise 2018 collection, but it is recently unveiled in a new stylized smudge finish. The chunky sneakers have a colorway that falls somewhere in the off-white category; it has accented smudging details all throughout to make it seem worn-in. The style also features a rounded-off toe cap, a tonal lace-up closure and a low-top upper.

The Rhyton sneakers have additional padding on both the tongue and the collar. The tongue also wears an off-white logo patch as well. The midsole is constructed from rubber materials with additional branding at the heel. The shoe has tonal stitching and the bottom sole that's tonal threaded and also crafted in rubber. The shoes are available for purchase at select retailers such as SSENSE for the price of approximately $814.
Trend Themes
1. Intentionally Worn-in Sneakers - The trend of deliberately creating a worn-in appearance on sneakers presents opportunities for shoe manufacturers to cater to consumers seeking a vintage aesthetic.
2. Chunky Sneaker Craze - The ongoing popularity of chunky sneakers offers a chance for footwear companies to experiment with bold designs and exaggerated silhouettes.
3. Luxury Sneaker Revival - The resurgence of luxury sneakers provides a market for high-end brands to create exclusive and innovative designs for sneaker enthusiasts.
Industry Implications
1. Fashion Retail - The intentionally worn-in sneaker trend creates an opportunity for fashion retailers to curate collections that cater to customers seeking pre-worn or distressed styles.
2. Footwear Manufacturing - The demand for chunky sneakers creates a space for footwear manufacturers to produce unique, attention-grabbing designs that stand out in the market.
3. Luxury Goods - The rising popularity of luxury sneakers gives luxury brands an opportunity to tap into the sneaker market with premium designs and materials, offering exclusivity and high-quality craftsmanship.
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