A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti. Reverse Graffiti means cleaning your message into a wall through cleaning or restoration. The company claims its ads are non-permanent and environmentally friendly.
Implications - Graffiti is an artistic medium that continues to be held in a negative light by city-dwelling consumers. Advertisers using the Reverse Graffiti method stand to gain attention by not only cleaning up something that has been shunned by society, but also adding their own message to the clean-up. When consumers see the "cleaned-up" graffiti, positive feelings may arise towards the advertiser.
More Stats +/-
Top 30 Kitchen Ideas in May
Luxe DJ Travel Cases
Two-Storey Boxy Houses
Versatile Berry-Toned Makeup Palettes
Electricity-Free Laundry Racks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.