A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti. Reverse Graffiti means cleaning your message into a wall through cleaning or restoration. The company claims its ads are non-permanent and environmentally friendly.
Implications - Graffiti is an artistic medium that continues to be held in a negative light by city-dwelling consumers. Advertisers using the Reverse Graffiti method stand to gain attention by not only cleaning up something that has been shunned by society, but also adding their own message to the clean-up. When consumers see the "cleaned-up" graffiti, positive feelings may arise towards the advertiser.
Cleaning Your Message into the Wall
Jeremy Gutsche — October 16, 2006 — Tech