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Way Cool Way Hot

 - Dec 19, 2007   Updated: Jul 4 2011
References: wishingfish
Keep your food and drinks cold or hot with this psychedelic portable refrigerator. With its fold-down handle at the top, the lunchbox-looking Way Cool Way Hot Mini-Fridge, keeps your favorite treats close to you, whether you're at the office, bedroom or hitting the road.

The extra cute fridge can hold up to 6 soda cans. At $130, it comes with an AC adapter and a cigarette lighter adapter.

Implications - In the last few years, there has been an increased consumer focus on products that exude a certain attitude or originality. A company would be wise to capitalize on this by investing in novelty-tinged or radically designed household products. By offering consumers an alternative to their typical, everyday household appliances, the company stands a good chance of attracting consumers interested in spicing up their home life with an avant-garde look.