Tommy Hilfiger is helping consumers gear up for summer with the release of its Retro Flatform sandals, which serve as an over-branded and contemporary iteration of the nostalgic 90s-inspired shoe.
The retro shoes arrive in the brand's classic color palette of red, white and blue. If that didn't make the shoe recognizable enough, those passing you on the street are sure to see the large "Tommy" text font that's been stamped across the shoe's straps. While the sole features an extra clunky aesthetic, the shoe's ankle straps help support the foot, making for a seamless walking experience that any fashionista can feel comfortable about.
Perfect for sporting poolside, Tommy Hilfiger's Retro Flatform will be retailing for approximately $84 USD.
Image Credit: SCHUH
What Makes This Trend Stand Out
- Retro Chunky Sandals
- Disruptive innovation opportunity: Create modern and over-branded iterations of nostalgic 90s-inspired footwear.
- Extra Clunky Aesthetic
- Disruptive innovation opportunity: Design shoes with exaggerated and chunky soles for a unique and trendy look.
- Ankle Strap Support
- Disruptive innovation opportunity: Develop footwear with ankle straps that provide both style and comfort for a seamless walking experience.
Sectors Adopting This
- Fashion Apparel
- Disruptive innovation opportunity: Infuse retro elements into clothing and accessories to cater to the nostalgia-driven consumer market.
- Footwear
- Disruptive innovation opportunity: Experiment with bold and unconventional shoe designs to cater to consumers looking for statement pieces.
- Retail
- Disruptive innovation opportunity: Offer consumers modernized versions of classic products, combining nostalgia with contemporary features and branding.
