Murad and HydraFacial Launched a Retinol Booster to Enhance Facials
Laura McQuarrie — February 1, 2021 — Fashion
References: hydrafacial & newbeauty
Murad and HydraFacial came together to create a Retinol Booster to enhance hydrating, glow-boosting facial treatments. This marks the first time that HydraFacial is offering a retinol-based treatment as part of its famous three-step protocol and it promises clients a way to experience Murad’s science-backed approach to skincare and proprietary Retinol Tri-Active Technology for instant and lasting results.
The new Retinol Booster takes inspiration from Murad's best-selling Retinol Youth Renewal Serum and it is effective for accelerating renewal, plumping the skin to diminish the appearance of wrinkles, and create an even, youthful-looking finish. Developed exclusively for professional skincare providers, the product offers a potent way to share the effects of Murad's fast-acting retinol, time-released retinol and a retinol booster, all the while minimizing common concerns such as irritation and dryness.
The new Retinol Booster takes inspiration from Murad's best-selling Retinol Youth Renewal Serum and it is effective for accelerating renewal, plumping the skin to diminish the appearance of wrinkles, and create an even, youthful-looking finish. Developed exclusively for professional skincare providers, the product offers a potent way to share the effects of Murad's fast-acting retinol, time-released retinol and a retinol booster, all the while minimizing common concerns such as irritation and dryness.
Trend Themes
1. Retinol-based Treatments - The launch of a retinol booster in facial treatments is a potential trend for skincare providers to integrate science-backed and highly effective retinol-based solutions and treatments.
2. Collaborations for New Skincare Products - The partnership between Murad and HydraFacial in creating the Retinol Booster to enhance facial treatments maximizes the strengths of both brands, opening up opportunities for other skincare brands to collaborate and create innovative solutions.
3. Personalized Professional Skincare Treatments - The Retinol Booster's integration into the HydraFacial three-step protocol marks a trend towards creating personalized and dynamic skincare treatments that cater to specific customer needs and concerns.
Industry Implications
1. Skincare - The launch of the Retinol Booster highlights a potential trend in the skincare industry for science-backed and highly effective skincare products.
2. Wellness - The Retinol Booster and the facial treatment it enhances cater to customers' desires for wellness and self-care, offering opportunities in the wellness industry to encompass skincare treatments to their services.
3. Beauty - The Retinol Booster's collaboration between Murad and HydraFacial highlights opportunities for beauty brands to include science-backed and highly effective products to their services and products.
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