The release of the Apple Watch marked such a significant event for Apple that the company decided to introduce all-new retail uniforms for its employees. These shirts are a dark shade of navy blue, significantly darker than the typical bright blue shirts most commonly worn by Apple retail employees.
Apple has long been recognized as a company leading the retail experience, with its Apple Store geniuses, unconventional, open store layouts and product purchase experiences. To this end, the company's retail employees act as Apple ambassadors, meaning there is much significance attached to what they wear. In this regard, it makes sense to give them refreshed uniforms to herald the release of a new, highly-anticipated product.
These new dark blue Apple Store retail uniforms features a tiny, bright white Apple logo that stands our brilliantly, and is in keeping with the brand's slick and minimalist design aesthetic.