The Restore Gel Refillable Toothpaste was introduced by SURI as a reusable toothpaste system designed to replace conventional single-use tubes. Developed over two years, the product pairs a reusable dispenser with replaceable refill bottles to reduce packaging waste. The dispenser uses a precision-dosed airless pump made from 50% recycled plastic, while the refill bottles were created with Shellworks using Vivomer, a plant-based home-compostable material. Users insert a refill into the dispenser, which delivers a measured amount of toothpaste with each pump for everyday use at home or while travelling.
The toothpaste formula contains nano-hydroxyapatite, a synthetic calcium phosphate compound used to help strengthen tooth enamel. The reusable dispenser is available in Sky, Meadow, and Stone finishes designed for countertop storage, and each refill can be replaced once empty without discarding the outer container.
Image Credit: SURI
What Makes This Trend Stand Out
- Refillable Oral Care
- Reusable dispensers and replaceable refills create openings for personal care brands to reduce packaging waste while building longer-term product ecosystems.
- Compostable Refill Packaging
- Plant-based materials such as home-compostable biopolymers introduce new ways to combine convenience, sustainability, and regulatory-friendly packaging design.
- Precision-dosed Hygiene
- Measured dispensing systems bring consistency and premium usability to everyday routines, supporting differentiation in crowded health and beauty categories.
Sectors Adopting This
- Oral Care
- Toothpaste, toothbrush, and mouthwash brands can expand beyond disposable formats by integrating reusable hardware with recurring refill models.
- Sustainable Packaging
- Biomaterial suppliers and packaging innovators are positioned to serve consumer goods companies seeking lower-waste alternatives to plastic tubes and bottles.
- Personal Care
- Beauty and hygiene companies can translate refillable, countertop-friendly systems into products that blend sustainability, aesthetics, and daily-use convenience.
