Whether one's going through a mid-life crisis or just suffering from the appearance-changing effects of older age, the 'Respibien: Breasts, Paunch' prints are targeting any individual that feels their body structure isn't as perky as it used to be.
These ads feature a before and after approach in which an aging man and aging female are given Respibien to solidify their upper bodies to what they would have looked like years before their current statures. The prints are blunt in that they show exactly what the users want as the end result and the before images are harsh reality checks. The Respibien: Breasts, Paunch ads are a smart attempt at marketing for they realize body health is something that can advertise itself through a manipulation of an already existing worry.
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