French photographer Mathias de Lattre tells the tragic story of rescued greyhounds with his latest series 'Salvados.'
In Spain, and surrounding areas in southern Europe, the Iberian greyhound is a prized hunting dog. However, when hunting season is brought to an end, the dogs that under-perform or are no longer needed suffer immense abuse or abandonment at the hand of their owners.
De Lattre photographed dogs that have been adopted or rescued by advocacy groups, choosing to focus on the happy ending of this heartbreaking tale. Though some dogs were fearful at first, once they became comfortable it was a pleasant experience to shoot, with de Lattre commenting that "they are not at all intimidated by the camera, they show no artifices." The result is a series that reveals the kind, gentle nature of these beautiful creatures.
Key Themes Behind This Trend
- Animal Rescue
- Opportunities for businesses to create innovative solutions in animal adoption and rescue programs.
- Pet-related Art
- Businesses can explore innovative ways to incorporate pet-related art in products and services, including custom portraits or merchandise featuring rescued pets.
- Awareness Campaigns
- Opportunities for businesses to support or launch campaigns to raise awareness about the mistreatment of animals in hunting and greyhound racing industries.
Where This Applies
- Animal Welfare
- The animal welfare industry can benefit from innovative solutions and campaigns aimed at saving abused and neglected animals, including greyhounds.
- Photography
- There is opportunity for photographers to create powerful and thought-provoking pieces like 'Salvados' by Mathias De Lattre that bring attention to social issues or causes.
- Pet Products and Services
- Pet businesses can capitalize on consumers' growing interest in pet-friendly art and support animal rescue organizations as part of their business model.
