UK-based boutique media company Ocean Outdoor collaborated with eco label VIN + OMI and will be releasing a unique collection during London Fashion Week featuring repurposed media. All of the clothing for men and women in the collection has been created from the vinyl panels taken from Ocean Outdoor's billboard displays, showcasing how widely accessible materials can be turned into wearable pieces.
Ocean Outdoor is moving away from the use of vinyl yet this initiative shows how it can make the most of the material that is still in circulation. In terms of design, VIN + OMI worked with students from the Oxford Brookes University to creatively repurpose the old advertising canvases.
Following the events at London Fashion Week, Ocean Outdoor will be donating the pieces to its charity partner, the Marine Conservation Society.
Repurposed Media Apparel
More Stats +/-
Bright Beachy Fashion Campaigns
Playfully Bold Fashion Collections
Streaming-Friendly Record Players
Wildly Informed Men's Accessories
Cultural High-End Fashion Pop-Ups
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.