To recruit curious consumers to explore the full Somersby's line, the brand partnered with Elmwood Leeds to create the ‘Refreshingly Optimistic’ campaign that features a redesigned brand image and a focus on the 'living tree.' The new design focuses on a "culture of optimism" and attempts to resonate with consumers' desire for shared happiness with friends and family.
Sombersby's new visual identity embodies simplicity and minimalism. The new label boasts different iteration of a 'living tree' -- a concept meant to keep consumers grounded in the moment and be "an uplifting beacon of optimism that encourages people to embrace the lighter side of life." The various expressions of the living tree span across the entire Somersby portfolio, including Somersby Apple, Blackberry, Pear, Elderflower & Lime, Watermelon and Mango & Lime.
Image Credit: Somersby