Japanese fashion label AMBUSH has announced that it will be entering the metaverse with the launch of its first inaugural NFT collection, dubbed 'Reeboot.' The new collection will revive the brand's old-school POW! jewelry line in a blockchain-based format.
The collection will consist of 2,022 NFTs, all of which will come in eye-popping colors such as neon green, glitter purple, and more. Once purchased, Reeboot owners will be given access to special perks, exclusive collabs, physical products, and future access to new NFT drops.
The new digital-only offerings arrive just one month after AMBUSH launched its Fall/Winter 2022 collection -- an expansive capsule featuring a wide range of looks, many of which utilize the same vibrant colorways as the Reeboot NFTs.
Image Credit: AMBUSH
What's Driving This Trend
- NFT Fashion Collections
- Opportunity for fashion brands to expand into the metaverse by creating unique NFT collections.
- Reviving Old-school Brands with Nfts
- Using NFTs to breathe new life into old, recognizable brands and create exclusive perks for early adopters.
- Metaverse Exclusive Collaborations
- Developing special collaborations and offers exclusively for NFT owners in the metaverse.
Who This Affects Most
- Fashion
- Fashion brands can use NFTs to provide unique, digital-only collections and perks for their customers.
- Blockchain
- Developing new platforms or creating marketplaces exclusively for the buying and selling of NFTs and creating a more secure and transparent transaction environment.
- Entertainment
- The entertainment industry can leverage NFTs to create exclusive perks and experiences for their audiences and fans in the metaverse.
