'ANEU-A' Offers an Elegant Solution to Reduce Packaging Waste
Laura McQuarrie — August 7, 2018 — Eco
References: behance.net & packagingoftheworld
ANUE-A is a student-created solution that aims to help reduce packaging waste for common bathroom products. The unique system for hair and body personal care products offers an alternative to throw-away packaging and encourages consumers to build a deeper relationship with the products and rituals that they use for cleansing.
The waste-reducing system is comprised of a customizable ritual kit, dehydrated products made with natural ingredients and a rewards program that encourages product refills.
The ritual kit includes a number of shapely containers, water pitchers, trays and drawers to hold the dehydrated personal care products. As a whole, the unified system can be elegantly displayed on one's bathroom counter to save consumers the trouble of tucking away mismatched product packages.
The waste-reducing system is comprised of a customizable ritual kit, dehydrated products made with natural ingredients and a rewards program that encourages product refills.
The ritual kit includes a number of shapely containers, water pitchers, trays and drawers to hold the dehydrated personal care products. As a whole, the unified system can be elegantly displayed on one's bathroom counter to save consumers the trouble of tucking away mismatched product packages.
Trend Themes
1. Packaging Waste Reduction - ANEU-A offers an elegant solution to reduce packaging waste for common bathroom products by providing a customizable ritual kit and dehydrated products made with natural ingredients.
2. Consumer Engagement - ANEU-A encourages consumers to build a deeper relationship with the products and rituals they use for cleansing by offering a rewards program that encourages product refills.
3. Minimalistic Bathroom Displays - ANEU-A's waste-reducing system allows for an elegantly displayed unified system on bathroom counters, saving consumers the trouble of tucking away mismatched product packages.
Industry Implications
1. Beauty and Personal Care - ANEU-A's waste-reducing system offers an innovative solution for the beauty and personal care industry to reduce packaging waste and enhance consumer engagement.
2. Sustainable Packaging - ANEU-A's customizable ritual kit and use of dehydrated products made with natural ingredients can disrupt the sustainable packaging industry by providing an alternative to throw-away packaging.
3. Home Organizing - ANEU-A's minimalistic bathroom displays can disrupt the home organizing industry by offering an elegant solution for neatly organizing personal care products.
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