The Art Lebedev studio has really come up trumps with this redesign of the classic Christmas bauble. I just love it, especially as most bauble interpretations either retain the sphere shape or just take on an unusual shape like a gun.
Also from the same design team come these undercover baubles, which are great on their own, but check out their packaging! What is there not to love about them?
Implications - Consumers will be drawn to products that reinvent tradition in contemporary and modern ways. Businesses that can effectively restore the excitement and buzz around convention will appeal to a large audience of consumers in society today.