The Right Side is a compelling Red Cross campaign that encourages compassion rather than fear. In their search for young volunteers, the Red Cross created a radio ad that would appeal to those who listen to radio via headphones.
Using amplified sound system audio, this Red Cross campaign asks one how they would handle a difficult situation. Painting various emergency scenarios, the compelling radio spot compares the Wrong Side and the Right Side of reactions.
Displayed as the left and right buds of a headphone set, the sides encourage one to help others in times of crisis and to replace panic and fear with proactive aid. The inspiring ad illustrates the power of compassion and is reflective of the values that resonate with the Red Cross and its brave volunteers.