The Red Bull Headquarters by Jos Pirkner are located in the heart of Fuschl-am-See, Austria. This impressive architecture project is reflective of the energy drink manufacturer's values and sleek aesthetic without being overtly branded.
From its slim can to its "Red Bull Gives You Wings" slogan, the energy drink giant proves that consistency is key to success. Built in the midst of a natural Oasis, Jos Pirkner's Red Bull Headquarters boasts sculptural details both through its extrior and interior details.
Experimenting with organic shapes, the building's exterior features rounded metal and glass facades that are reminiscent of Red Bull packaging. These structures appear to float in water and are surrounded by Fuschi-am-See's gorgeous natural topography.
The building's interior is sleek and contemporary, housing offices, lounge areas and open spaces with impressive landscape views. This structure is also accented with bronze bull sculptures and is evocative of Red Bull's essence without using the energy drink brand's logo in an obvious way.
Branded Oasis Architecture
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