SUAVS is introducing a new 100% recycled knit sneaker that's made entirely from vegan materials—right down to the glue—and repurposes an average of eight post-consumer recycled plastic bottles. As well as being appealing for its eco-friendly design, the sneaker is breathable, sweat-wicking and lightweight enough to be packed flat.
For years, the brand has been creating versatile, stylish and travel-friendly footwear products and SUAVS' proprietary sustainable knit fabric is part of a commitment to reducing its carbon footprint. To kick things off, SUAVS will be making its Legacy high-tops in the new material and by mid-2020, all new launches and current SUAVS styles will be made just as sustainably.
Beyond using sustainable materials, SUAVS is also conscientious of reducing waste during manufacturing and packages its footwear in boxes that double as return packaging.
Image Credit: SUAVS
Key Themes Behind This Trend
- Recycled Sneakers
- The trend of using recycled materials to make sneakers has disrupted the traditional manufacturing processes and opened up opportunities for sustainable footwear brands to establish themselves in the market.
- Vegan Fashion
- Veganism is not just limited to food, and the trend of using vegan materials to make fashion products has created a disruptive innovation opportunity for sustainable brands to tap into the growing demand for cruelty-free products.
- Eco-friendly Packaging
- With the increased awareness about environmental sustainability, the trend of using eco-friendly packaging materials to reduce waste and promote recycling has created new disruptive innovation opportunities for brands to incorporate sustainable packaging in their products.
Where This Applies
- Footwear
- The footwear industry can benefit from incorporating sustainable materials and eco-friendly packaging into their products to appeal to the growing demand for environmentally responsible products.
- Fashion
- The fashion industry can leverage the trend of using recycled and vegan materials to create sustainable and cruelty-free products, which could disrupt the traditional manufacturing processes and create new opportunities for sustainable brands to establish themselves.
- Sustainability
- The sustainability industry can innovate to reduce waste and promote recycling by creating eco-friendly packaging materials that appeal to brands that seek to incorporate sustainable practices into their supply chain, increasing market penetration.
