Wieden + Kennedy's Recycled Christmas Card Use Last Year's Trees
Laura McQuarrie — December 19, 2014 — Eco
References: wkchristmascard & adsoftheworld
After Christmas last year, Wieden + Kennedy collected evergreens left at the curb in order to create this year's recycled Christmas cards. After gathering up a good amount of the abandoned trees, the agency chipped and pulped them to create A6-sized cards. To convey the meaning behind its cards, the design on the front of the cards shows a triangular tree-like green recycling symbol topped with a star. On the inside, the greeting conveys that the cards are "Sending this year's Christmas wishes on last year's recycled Christmas trees." Additionally, more of the process in creating the cards is explained on the backs of the eco-friendly Christmas cards.
The cards are now available for purchase online and through the agency's offices, with all proceeds from sales going towards Trees for Cities.
The cards are now available for purchase online and through the agency's offices, with all proceeds from sales going towards Trees for Cities.
Trend Themes
1. Sustainable Christmas Cards - Opportunities for businesses to create eco-friendly Christmas cards using recycled materials and environmentally friendly printing processes.
2. Eco-friendly Holiday Packaging - Potential for companies to use sustainable materials such as recycled paper and bioplastics for their holiday packaging needs.
3. Circular Christmas Tree Economy - Innovative ideas for companies to repurpose or recycle used Christmas trees, creating a closed loop system for the holiday season.
Industry Implications
1. Printing - Printing companies can offer eco-friendly printing options such as vegetable-based inks and recycled paper for Christmas cards and holiday-themed promotional materials.
2. Retail - Retailers can explore using sustainable materials for their holiday packaging, such as biodegradable packaging peanuts and biodegradable bags made from plant-based materials.
3. Waste Management - Companies in the waste management industry can develop innovative ways to repurpose or recycle used Christmas trees, creating a circular economy around Christmas trees.
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