In an effort to encourage real-world interaction, especially among Canadian youth, Operation Unplugged is not only a movement to get kids to put their phones down, but is also a culture-influencing television program.
The initiative wants young people to go offline and explore the great outdoors, from national parks to historical sites. The Canada-wide campaign offers outside challenges, plus asks participants to share their accomplishments for prizes.
The TV show also advocates for exploration as an adventure series following eight "self-proclaimed technology obsessed and dependent Canadians" as they navigate a personal and physical journey through Canadian locales, relying on real-world interaction instead of their electronic devices.
Partnering with Travel + Escape, Parks Canada, VIA Rail Canada, Atmosphere and Bell, Operation Unplugged appeals to its audience using reality television and a sense of wanderlust.