Monster-Hunting Contests

Capcom is Offering a Reward to Any Real-Life Monsters

In celebration of the hotly anticipated videogame Monster Hunter, the developers are offering a reward to anyone that can prove the existence of real-life monsters. The game's developer, Capcom, is currently offering a £50,000 reward to anyone that can provide conclusive evidence of one of 10 real-life monsters. The monsters, or cryptids, Capcom is looking for evidence of include Bigfoot, the Lock Ness Monster, the Mongolian Death Worm, mermaids, the Earth Hound, the Yeti, the Cupacabra, the Flying Snake of Namibia, Yowie and the Cornish Owlman. Those looking to pick up the prize will not have to catch a monster, but will have to provide firm evidence of the monster's existence.

This strange publicity stunt to find real-life monsters is being hosted by Capcom in a partnership with John Downes of The Centre of Fortean Zoology. Downes, and his team, were recruited by the game developer to provide their extensive knowledge on the subject, and will also provide skillful examination of the submitted evidence. Downes and his team will ultimately be the judges of the competition and were responsible for choosing the 10 monsters up for hunting. This contest will be running from late January 2018 to late June of the same year.

Monster Hunting
Explore new opportunities in the gaming industry by incorporating real-life monster hunting elements into video games.
Cryptid Research
Investigate the cryptid phenomenon and develop innovative ways to gather evidence and prove the existence of mythical creatures.
Partnerships with Experts
Forge collaborations with experts in the field to add credibility and expertise to marketing campaigns or contests related to unusual themes.

Who This Affects Most

Gaming
Capitalize on the popularity of monster hunting games and create immersive gaming experiences that involve real-world monster hunting challenges.
Paranormal Research
Conduct research and develop technologies to explore the existence of cryptids, providing potential breakthroughs in the field of paranormal studies.
Event and Entertainment
Organize unique and attention-grabbing events, such as monster hunting contests, to engage audiences and generate buzz for brands or products.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 24%
Freshness 8%

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