Ultra-Thin Chipotle Crackers

Mary’s Gone Crackers Real Thin Crackers Come in a New Varieties

Just in time to pair with your holiday cheese boards, Mary’s Gone Crackers Real Thin Crackers now come in three flavorful new varieties.

Mary's Gone Crackers are incredibly popular gluten-free, non-GMO, organic, and plant-based crackers. Mary’s Gone Crackers Real Thin Crackers are an ultra-thin take on the original, and now they come in three new flavors: Chipotle, Tomato & Basil, and Olive Oil & Cracked Black Pepper. The former is described as "earthy, sweet and smoky with a spicy little kick to finish, while the Tomato & Basil option is "a classic pairing of tangy, sweet and savory." Finally, the Olive Oil & Cracked Black Pepper variety has fruity olive notes that pair perfectly with the woody notes of black pepper. And just like the original, these new crackers are all gluten-free.

Image Credit: Mary’s Gone Crackers

Gluten-free Crackers
Creating more flavorful and diverse options for gluten-free crackers presents an opportunity for disruptive innovation in the snack industry.
Ultra-thin Snacks
Developing new varieties of ultra-thin snacks, like Mary’s Gone Crackers Real Thin Crackers, taps into the demand for lighter and more delicate textures, providing a disruptive innovation for the snack market.
Plant-based Flavors
Exploring unique plant-based flavors, such as Chipotle, Tomato & Basil, and Olive Oil & Cracked Black Pepper, opens up possibilities for disruptive innovation in the vegan and vegetarian snack industry.

Sectors Adopting This

Gluten-free Food
Continuing to expand the gluten-free food industry by offering innovative products like Mary’s Gone Crackers Real Thin Crackers in new flavors creates opportunities for disruptive innovation.
Snack Manufacturing
Incorporating ultra-thin textures in snack manufacturing processes presents a disruptive innovation opportunity to cater to the demand for lighter and crispier snack options.
Vegan and Vegetarian Food
Developing plant-based snacks with unique flavors like Chipotle, Tomato & Basil, and Olive Oil & Cracked Black Pepper meets the growing demand for innovative vegan and vegetarian food products, creating a disruptive opportunity.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 15%
Freshness 9%