The Real Iron Man Works Magic with Hot Metal
Vittoria Natarelli — June 10, 2010 — Pop Culture
References: buzzfeed
This is the Real Iron Man. He is not a made up superhero in a suit that will never exist; he is a mere mortal working in retail.
Watch as this incredible man twists, turns and flips the iron as he presses a pair of jeans. Never has the world seen a man quite like this. Now that they have, our world is forever saved from boring ironing.
Implications - Consumers are constantly looking for new forms of shocking stunts to grab their attention, and companies that achieve this feat will be able to sell more products. Using adrenaline-inducing stunts is a great way to promote a commodity through using a sense of fear and danger.
Watch as this incredible man twists, turns and flips the iron as he presses a pair of jeans. Never has the world seen a man quite like this. Now that they have, our world is forever saved from boring ironing.
Implications - Consumers are constantly looking for new forms of shocking stunts to grab their attention, and companies that achieve this feat will be able to sell more products. Using adrenaline-inducing stunts is a great way to promote a commodity through using a sense of fear and danger.
Trend Themes
1. Adrenaline-inducing Promotions - Companies utilizing adrenaline-inducing stunts to promote a commodity can increase product sales and attract consumer attention.
2. Novelty Skills - The trend towards showcasing unique and impressive skills, such as iron juggling, could create a market for products or experiences that incorporate such skills.
3. Entertainment-based Retail - The concept of entertainment or novelty-based retail could be explored further, inspiring product innovation and new retail experience concepts.
Industry Implications
1. Retail - Retailers can leverage the novelty of unique skills like iron juggling to create new and exciting shopping experiences or promote featured products.
2. Entertainment - The entertainment industry can explore incorporating unique and impressive skills like iron juggling into events and performances to draw in audiences and create a memorable experience.
3. Product Design - The trend towards showcasing unique skills and using them for promotional purposes could create opportunities for product designers to create new and innovative products that incorporate these skills.
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