This is the Real Iron Man. He is not a made up superhero in a suit that will never exist; he is a mere mortal working in retail.
Watch as this incredible man twists, turns and flips the iron as he presses a pair of jeans. Never has the world seen a man quite like this. Now that they have, our world is forever saved from boring ironing.
Implications - Consumers are constantly looking for new forms of shocking stunts to grab their attention, and companies that achieve this feat will be able to sell more products. Using adrenaline-inducing stunts is a great way to promote a commodity through using a sense of fear and danger.