This summer, A&W is helping consumers beat the heat with its new Real Fruit Shakes and Real Fruit Sundaes.
Just as the name suggests, the new Real Fruit Shakes and Real Fruit Sundaes are made with real fruits, and come in three sweet varieties: Pineapple, Strawberry, and Blackberry. The Real Fruit Shakes start with A&W's creamy vanilla soft serve, which is then blended with your choice of fruit and syrup. The shakes are also topped with a generous portion of whipped cream and a sweet cherry. As for the Real Fruit Sundaes, a base of A&W’s signature soft serve is doused in a real fruit topping, and finished with the same combo of whipped cream and a cherry.
Both the Real Fruit Shakes and Real Fruit Sundaes are available now for a limited time.
Image Credit: A&W
Key Themes Behind This Trend
- Real Fruit Shakes
- Disruptive innovation opportunity: Develop customizable real fruit shake options in order to cater to individual flavor preferences.
- Real Fruit Sundaes
- Disruptive innovation opportunity: Create unique and exotic fruit combinations for real fruit sundaes to differentiate from competitors.
- Creamy Vanilla Soft Serve
- Disruptive innovation opportunity: Experiment with alternative plant-based ingredients to create a vegan-friendly creamy vanilla soft serve option.
Where This Applies
- Fast Food
- Disruptive innovation opportunity: Implement healthier and more sustainable fast food options by utilizing real fruit for desserts.
- Soft Serve Ice Cream
- Disruptive innovation opportunity: Introduce new flavor profiles and toppings to the traditional soft serve ice cream market.
- Dessert
- Disruptive innovation opportunity: Incorporate unique and healthier dessert options using real fruit as a base ingredient.
