The Raybern's ready-to-eat deli sandwiches are a high-quality range of prepackaged foods that will offer consumers an easy way to fuel up when low on time. The sandwiches come in a variety of options including Roast Beef & Cheddar, Chicken Bacon Ranch, Pastrami & Cheese, Philly Cheesesteak, BBQ Pulled Pork, Southwest Steak and Ham & Swiss on a Pretzel Roll. Each of the products are intended to be heated in the microwave to create a hot, fresh sandwich that's more like something that would be found in a local delicatessen.
The Raybern's ready-to-eat deli sandwiches will be available at a price point of $3.49 to make them an accessible option for consumers to choose and are set to launch nationwide in stores starting in June 2020.
Why This Trend Is Growing
- Prepackaged Microwaveable Meals
- There is an opportunity to expand the heat-and-eat market beyond sandwiches to include other types of meals that are convenient and high-quality.
- Artisanal Fast Food
- Fast food doesn't have to mean low quality; artisanal, gourmet options that are still convenient and quick could disrupt the fast food industry.
- Premium Convenience Foods
- There is a market for high-quality, convenient foods that fit into busy lifestyles, and companies can innovate in this space with new product offerings and flavors.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can incorporate prepackaged, microwaveable meals that offer convenience without sacrificing quality.
- Retail and Grocery
- Retail stores and grocery chains can incorporate a wider variety of prepackaged, heat-and-eat meals to meet the growing demand for convenience.
- Qsrs and Fast Food Chains
- Quick service restaurants and fast food chains can innovate to offer higher-quality, artisanal options that are still quick and easy for customers.
