Plaited Gazette Packaging

Re News Encourages You to Reuse Yesterday's Journals for Useful Purposes

The life cycle of a newspaper might be longer than you think between production and its eventual breaking down. The Re News project suggests a way to give your daily paper better quality of life so that it doesn't spend most of it moving from bin to bin.

Instead, Natalia Coll actually suggests making a bin out of the journals that you've already read. The idea is that you would print instructions from the Internet for folding and weaving strips of the paper together. By overlapping the segments, you end up with the checkered pattern that's reminiscent of a woven basket. Once complete, you can use your Re News pannier as a container for assorted items, or even as a recycling receptacle for other scraps around your home.

Sustainable Packaging
Providing instructions to consumers for creating reusable baskets from old newspapers can disrupt the traditional packaging industry by promoting eco-friendly and creative solutions to reducing waste.
DIY and Upcycling
Encouraging consumers to utilize instructional guides for creating products from waste can disrupt the traditional retail industry by promoting self-sufficiency and upcycling practices.
Circular Economy
Promoting the practice of reusing and repurposing waste products can disrupt the linear economy by promoting closed loop systems where waste is minimized and products are reused for multiple purposes.

Who This Affects Most

Packaging
Providing solutions for eco-friendly packaging methods can disrupt the traditional packaging industry, promoting sustainable solutions to reducing waste.
Retail
Encouraging consumers to create products from waste can disrupt the traditional retail industry by promoting self-sufficiency and upcycling practices, where waste is minimized and products are reused for multiple purposes.
Recycling
Promotion of creative and practical practices for utilizing waste can disrupt the recycling industry by providing alternative and cost-effective methods to recycle products.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 81%
Freshness 8%