With fried chicken sandwiches still all the rage among consumers, Sweet Baby Ray’s has launched the perfect new condiment: Ray’s Chicken Sauce.
Sweet Baby Ray’s is well known for its dipping sauces and spreads. The latest addition to the brand's lineup is Ray’s Chicken Sauce, which is a condiment that was specifically developed to bring out the best flavors of chicken. The sauce itself combines the traditional flavors of honey mustard and barbecue sauce for a subtly-sweet, smoky flavor profile. The result is a perfect dipping sauce for everything from oven-baked chicken tenders to a crispy fried chicken sandwich.
Ray’s Chicken Sauce can now be found at grocery stores and other retailers nationwide in handy 14-ounce bottles.
Image Credit: Sweet Baby Ray’s
Why This Trend Is Growing
- Fried Chicken Sandwiches
- Opportunity for restaurants to create unique dipping sauces to complement their fried chicken sandwiches.
- Hybrid Condiments
- Brands can create new condiments that combine traditional flavors to appeal to consumers.
- Premium Dipping Sauces
- Opportunity for higher-end dipping sauce brands to enter the market with unique and elevated flavor profiles.
Industries Being Reshaped
- Food and Beverage
- Restaurants and food brands can capitalize on the popularity of fried chicken sandwiches and unique dipping sauces.
- Retail
- Grocery and other retail stores can stock new and exciting dipping sauces to attract customers.
- Snack Foods
- Brands can market dipping sauces as the perfect complement to snack foods like chicken tenders or chips.
