This Brilliant Ray-Ban Campaign Turns Real Life into Instagram
Laura McQuarrie — August 13, 2014 — Marketing
References: nofilterjustrayban & creativeguerrillamarketing
As part of a promotion for the new Ray-Ban polarized color lenses, this incredibly simple and brilliant Ray-Ban campaign was set up. The #NoFilterJustRayBan campaign takes places on a tram in Belgium that tours the city. The windows on the inside of the tram are decorated with colorful filters and when riding the transport, passengers are encouraged to snap a photo through the window, using a real life Instagram filter—meaning there's no need to apply any of Instagram's special effects on top of this.
Photos from the campaign were collected on the No Filter Just Ray-Ban campaign website, giving participants the chance to win a surprise pack of the new polarized color glasses. The campaign is simple and fun, plus it's an amusing way for social media and real life to intersect.
Photos from the campaign were collected on the No Filter Just Ray-Ban campaign website, giving participants the chance to win a surprise pack of the new polarized color glasses. The campaign is simple and fun, plus it's an amusing way for social media and real life to intersect.
Trend Themes
1. Real-life Instagram Filters - An opportunity to create innovative campaigns that bridge the gap between social media and real-life experiences.
2. Interactive Advertising - A chance to engage consumers in a fun and immersive way through interactive campaigns like the Ray-Ban tram.
3. User-generated Content - Opportunities to harness user-generated content and incorporate it into marketing campaigns, as demonstrated by the No Filter Just Ray-Ban campaign.
Industry Implications
1. Eyewear - Eyewear brands can explore creative campaigns and immersive experiences to engage customers and showcase their products.
2. Marketing and Advertising - Marketing agencies can develop interactive advertising campaigns that blur the line between the digital and physical world.
3. Social Media Platforms - Social media platforms can create new features that facilitate the integration of real-life experiences with digital content, such as incorporating real-life Instagram filters into their apps.
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