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This Brilliant Ray-Ban Campaign Turns Real Life into Instagram

As part of a promotion for the new Ray-Ban polarized color lenses, this incredibly simple and brilliant Ray-Ban campaign was set up. The #NoFilterJustRayBan campaign takes places on a tram in Belgium that tours the city. The windows on the inside of the tram are decorated with colorful filters and when riding the transport, passengers are encouraged to snap a photo through the window, using a real life Instagram filter—meaning there's no need to apply any of Instagram's special effects on top of this.

Photos from the campaign were collected on the No Filter Just Ray-Ban campaign website, giving participants the chance to win a surprise pack of the new polarized color glasses. The campaign is simple and fun, plus it's an amusing way for social media and real life to intersect.