Brand advertising just got a lot more permanent. The Ray-Ban viral video is the sunglasses brand's latest campaign, and it involves someone actually getting Ray-Ban glasses tattooed onto his face.
The “glasses†may be fashionable, but I don't think I'd have anything permanently tattooed on my face for any amount of money. I don't even wear glasses! Check out the squirm-worthy Ray-Ban viral video and photos of the tattooing process above.
Implications - This guy must really be devoted to his Ray's; he'll be wearing them in job interviews, family dinners and first dates. Needless to say, this is one cool cat who always wears his sunglasses at night.
What's Driving This Trend
- Permanent Brandvertising
- The Ray-Ban viral video showcases the concept of permanent brand tattoos, presenting an opportunity for other brands to explore unconventional advertising methods.
- Devotion to Brands
- The extreme dedication displayed in the Ray-Ban viral video highlights the potential for brands to foster deep connections with customers and inspire acts of loyalty.
- Novelty in Marketing
- The Ray-Ban viral video exemplifies the use of unique and attention-grabbing marketing strategies, opening up avenues for brands to experiment with unconventional advertising techniques.
Who This Affects Most
- Fashion
- The fashion industry can explore the concept of permanent brand tattoos as a disruptive marketing strategy to create a strong brand identity and engage with customers on a deeper level.
- Beauty
- The beauty industry can harness the trend of permanent brand tattoos to offer unique and personalized beauty services, such as custom cosmetic tattoos or branded skincare treatments.
- Advertising
- The advertising industry can capitalize on the novelty factor of unconventional marketing methods, like permanent brand tattoos, to capture audience attention and generate buzz for their clients.
