Brandvertising Goes Permanent with the Ray-Ban Viral Video
Joanne Lam — January 29, 2010 — Pop Culture
Brand advertising just got a lot more permanent. The Ray-Ban viral video is the sunglasses brand's latest campaign, and it involves someone actually getting Ray-Ban glasses tattooed onto his face.
The “glasses†may be fashionable, but I don't think I'd have anything permanently tattooed on my face for any amount of money. I don't even wear glasses! Check out the squirm-worthy Ray-Ban viral video and photos of the tattooing process above.
Implications - This guy must really be devoted to his Ray's; he'll be wearing them in job interviews, family dinners and first dates. Needless to say, this is one cool cat who always wears his sunglasses at night.
The “glasses†may be fashionable, but I don't think I'd have anything permanently tattooed on my face for any amount of money. I don't even wear glasses! Check out the squirm-worthy Ray-Ban viral video and photos of the tattooing process above.
Implications - This guy must really be devoted to his Ray's; he'll be wearing them in job interviews, family dinners and first dates. Needless to say, this is one cool cat who always wears his sunglasses at night.
Trend Themes
1. Permanent Brandvertising - The Ray-Ban viral video showcases the concept of permanent brand tattoos, presenting an opportunity for other brands to explore unconventional advertising methods.
2. Devotion to Brands - The extreme dedication displayed in the Ray-Ban viral video highlights the potential for brands to foster deep connections with customers and inspire acts of loyalty.
3. Novelty in Marketing - The Ray-Ban viral video exemplifies the use of unique and attention-grabbing marketing strategies, opening up avenues for brands to experiment with unconventional advertising techniques.
Industry Implications
1. Fashion - The fashion industry can explore the concept of permanent brand tattoos as a disruptive marketing strategy to create a strong brand identity and engage with customers on a deeper level.
2. Beauty - The beauty industry can harness the trend of permanent brand tattoos to offer unique and personalized beauty services, such as custom cosmetic tattoos or branded skincare treatments.
3. Advertising - The advertising industry can capitalize on the novelty factor of unconventional marketing methods, like permanent brand tattoos, to capture audience attention and generate buzz for their clients.
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