The Raw Sugar Living Pro Remedy line is being launched by the brand exclusively at Sally Beauty Supply to offer consumers a way to help support the needs of their hair and combat some of the effects of coloring or damage. The range of products is targeted specifically towards hair that has been damaged through hair colorants as well as bleach and even heat. This will help to target the specific needs of consumers who are looking to replenish their hair when going about their daily grooming routine.
Co-Founder and Chief Marketing Officer Donda Mullis spoke on the new Raw Sugar Living Pro Remedy line saying, "As a company built on love and kindness, we are committed to always providing the highest quality earth-friendly hair and personal care products that support our belief that all of us are as beautiful as we feel. Our Pro Remedy line was conceived as a direct response to consumer demand and supports our philanthropic Raw Sugar Initiative, which to date has donated over 15 million bars of soap to those in need."
Why This Trend Is Growing
- Hair Colorant Damage
- Opportunity for innovative products targeting the specific needs of consumers with damaged hair due to hair colorants.
- Bleach Damage
- Disruptive innovation potential in creating haircare products that address the unique challenges of hair damaged by bleach.
- Heat Damage
- Innovation opportunity to develop heat-protective haircare solutions for consumers looking to replenish their hair after heat styling.
Industries Being Reshaped
- Haircare Products
- Potential for the haircare industry to create targeted products that cater to the specific needs of damaged hair caused by coloring, bleach, and heat.
- Beauty Supply Stores
- Disruptive potential in the beauty supply store industry for offering exclusive lines of specialized haircare products for damaged hair.
- Sustainability Initiatives
- Opportunity for companies involved in sustainability initiatives to collaborate with haircare brands to develop earth-friendly products that also support philanthropic causes.
