Meaty Steak Backpacks

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These Raw Meat and Cheese Burger Totes Turn the Food into Wearable Fashions

— April 27, 2016 — Fashion
For consumers seeking for wearables that personify their favorite foods, these backpack designs that replicate the aesthetic of a cheeseburger and raw meat steak might be ideal to adorn on a daily basis. While bright and colorful, the backpacks are a realistic representation of the food items rendered to a much larger, hyperbolic size.

Both backpack designs hail from Japan, and they can be adorn as an extension of the wearer's favorite foods. The cheese burger knapsack is a design by Steven Universe that takes on a more cartoon style with each topping being a different zip-up compartment. The steak backpack opts for a much more realistic design replicating the marble effect the fat and the meat has on the cut with a red and white design and an asymmetrical shape.

Trend Themes

  1. Food-inspired Wearables — Designing wearables that resemble popular food items for consumers seeking to express themselves through their fashion choices.
  2. Hyperbolic Food Representation — Creating larger and more exaggerated representations of food items to make them stand out in the market.
  3. Cartoonish Food Designs — Experimenting with cartoon-like designs for food-themed wearables to appeal to a younger demographic.

Industry Implications

  1. Fashion — Opportunity for fashion designers to incorporate food-themed wearables into their product line for consumers looking for unique fashion accessories.
  2. Food — Opportunity for food brands to foray into the fashion market by developing food-themed wearables, thereby expanding their reach beyond the food industry.
  3. Retail — Opportunity for retailers to cater to consumers' growing demand for unconventional fashion by adding more food-inspired wearables to their product offerings.
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