The Ralph Lauren ad for the Fall 2010 'Purple Label' collection simply shines with luxurious sophistication and elegance. Presented using black and white stock film, the fashions stand out and are as crisp as ever.
The location for this posh Ralph Lauren ad is none other than the Astor Courts located in Rhinebeck, New York. Resembling that of a Greek Parthenon with its magnificent size, marble elements and alluring arches, the Astor Courts is one of the most sought out palaces for the rich and famous.
Key Themes Behind This Trend
- Luxury Fashion Advertising
- Opportunities for disruptive innovation lie in leveraging modern technology and alternative channels for luxury fashion brands to reach customers.
- Black and White Film Marketing
- There is potential in reviving black and white film techniques for fashion brands' ad campaigns to create a timeless and elegant aesthetic.
- Location-based Marketing
- Brands can explore exotic or exclusive locations as marketing backdrops for their products and create inspired content for advertising.
Where This Applies
- Luxury Fashion
- Luxury fashion brands can use high-end advertisements inspired by palatial locations to create an aspirational image for their products.
- Film and Photography
- Technological advancements in film and photography equipment and techniques create an opportunity to provide high quality advertising content to luxury fashion brands.
- Hospitality
- Hospitality brands can explore collaborative marketing efforts with high-end fashion labels, opening up more avenues for both industries to make lasting connections with customers.
