Kellogg's has announced a new iteration of its heart-healthy breakfast staple with the launch of the 'Raisin Bran Toasted Oats & Honey Cereal.'
Like the original Raisin Bran, the updated iteration spotlights juicy raisins and bran flakes, which are now complemented with whole-grain oats and real honey. With its hearty ingredients, the Raisin Bran Toasted Oats & Honey Cereal acts as a filling breakfast or snack, which is high in fiber and iron. As Kellogg's explains getting enough fiber is " crucial to support digestive health and an important part of overall wellness."
The Raisin Bran Toasted Oats & Honey Cereal will be available from participating retailers starting January 2021, and can be purchased in both standard-size and family-size boxes.
Image Credit: Kellogg's
What's Driving This Trend
- Heart-healthy Cereals
- Opportunity for innovative cereals to incorporate heart-healthy ingredients like whole-grain oats and real honey.
- Fiber and Iron Fortification
- Potential for fortified cereals to provide a convenient and nutritious source of fiber and iron.
- Snackable Breakfasts
- Growing demand for filling and convenient breakfast options that can also double as a snack.
Who This Affects Most
- Food Manufacturing
- Manufacturers can capitalize on the trend by developing heart-healthy cereals with added nutritional benefits.
- Health and Wellness
- Opportunity for the health and wellness industry to promote the importance of fiber and iron in overall well-being.
- Retail
- Retailers can cater to the increasing demand for snackable breakfasts by stocking a variety of convenient and nutritious cereal options.
