Radiant Striped Abodes

The Rainbow House in Hong Kong by Max Lam Boasts a Brilliant Interior

Is it possible for a home's interior design to make you want to crave Fruit Roll-Ups? The Rainbow House in Hong Kong sure comes closer than any house I've ever seen before. Designed by Max Lam from the interior design firm Moderne, this green, yellow and red-stripped design runs continuously from room to room and is reminiscent of graphic patterns from the 60s and 70s.

While not technically a house, the "rainbow" in this 830-square-foot flat at The Cairnhill in Tsuen Wan, Hong Kong
spans from the living room to the dining room over walls and ceilings, thoroughly decorating its 11-foot ceiling before heading over the hidden room door. Quite frankly, who wouldn't want to live in this apartment?

Brilliant Interior Design
Opportunity for interior design firms to create visually stunning and innovative spaces that evoke strong emotions and desires.
Revival of Graphic Patterns
Potential for designers and artists to incorporate retro graphic patterns from the 60s and 70s into modern interiors for a nostalgic and vibrant aesthetic.
Continuous Design Flow
Chance for architects and interior designers to explore seamless and uninterrupted design elements that connect multiple rooms, fostering a sense of unity and harmony.

Industries Being Reshaped

Interior Design
Disruptive innovation opportunities lie in reimagining interior spaces by using bold color schemes and patterns to create unique and engaging environments.
Textile and Wallpaper
Innovative opportunities exist in the development of textiles and wallpapers that feature vibrant and dynamic graphic patterns, catering to the demand for retro-inspired designs.
Architecture
Opportunity for architects to incorporate continuous and flowing design elements into buildings, blurring the boundaries between rooms and enhancing spatial experiences.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 68%
Freshness 8%

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