The Yuengling Raging Eagle Mango Beer is the latest offering from the Pottsville, Pennsylvania-based brewery that is focused on providing consumers with a bold, refreshing libation to enjoy. The lager features a 6% ABV and the fruity flavor of mango that pairs perfectly with the crisp finish of the beer to make it as easy drinking as possible. The beer is being launched in 24-ounce cans at convenience stores in all of the 22 states that its available.
Sixth-generation Brewer at D.G. Yuengling & Son Jen Yuengling spoke on the new Yuengling Raging Eagle Mango Beer saying, "We saw an opportunity to leverage our six generations of brewing expertise to create a refreshing mango beer that appeals to adventurous drinkers and adds a bold new brand to our portfolio of iconic beers. Raging Eagle Mango Beer feeds into the passion and energy of the 21-35 young adult who is often surrounded by friends and itching to embark on new and unique adventures.”
Image Credit: PRNewsfoto / D.G. Yuengling & Son, Inc.
Key Themes Behind This Trend
- Fruity Beer
- Developing unique fruity beer flavors to entice adventurous drinkers.
- Convenience Store Sales
- Leveraging convenience stores as a distribution channel for new beer products.
- Appealing to Young Adults
- Creating bold and refreshing beers that appeal to the energetic and adventurous young adult demographic.
Where This Applies
- Brewing
- Experimenting with unique ingredients and flavors to create new beer products and stand out in a crowded market.
- Retail
- Partnering with convenience stores to increase distribution channels and accessibility for new beer products.
- Marketing
- Developing marketing strategies that appeal to the energetic and adventurous young adult demographic to generate interest and loyalty for new beer products.
