The Rag & Bone Sole Bicycles limited edition line fuses the beauty of fashion and sport. The cruiser-style rides have been deliberately designed with Venice, California in mind. It follows that the layout is relaxed and striking all at the same time.
Titled the Rialto City Cruiser, the white, black and brown product is only available for sale at Rag & Bone's Abbot Kinney location. Although shoppers can make purchases if desired, the two brands are also providing a sharing service that lets users borrow the bicycles at no charge.
Those who partake in the sharing service will be able to take the wheels for a spin for up to four hours. This provides optimal time for fans of the labels to test drive the cycles.
Key Themes Behind This Trend
- Fashionable Bicycle Designs
- Opportunity for fashion brands to collaborate with bicycle manufacturers and create stylish and trendy bicycles.
- Fusion of Fashion and Sport
- Opportunity for sportswear brands to merge with bicycle manufacturers and create sporty and stylish bicycles.
- Bicycle Sharing Services
- Opportunity for startups to create innovative bicycle sharing services with a focus on fashion and style.
Where This Applies
- Fashion
- Fashion brands can leverage innovative bicycle designs to create a new line of trendy products.
- Sportswear
- Sportswear brands can collaborate with bicycle manufacturers to create fashion-forward sporty bicycles.
- Sharing Economy
- Startups can disrupt the bicycle-sharing industry by offering stylish and fashionable bicycles as part of their sharing services.
