'Radioactive' in Surface Magazine is Hypercolor Hot

 - Oct 31, 2009   Updated: Jul 5 2011
References: herringandherring & thefashionisto
This editorial 'Radioactive' in Surface Magazine is a stellar bridge between high-end fashion photography and more guerrilla neon 80s shoots. The Herring & Herring pictorial was shot for Surface's 'Avant Guardian' November 2009 issue, according to the Fashionisto, and was styled by Katie Collins.

It's hard to see their faces in this spread, but 'Radioactive' in Surface Magazine features models Sean Harju and Valeryia Melnik clad in all Gucci.

Implications - Brands seeking to earn credibility with consumers would be wise to feature advertising that looks more like a fun and friendly photoshoot than a high-fashion marketing campaign. By appearing as though the advertising could have been taken by any group of friends engaged in a social activity, the brand engenders goodwill with consumers who like to envision themselves in advertisements.