This rad radio is called Radio Active by Erez Bar Am, and its stations are changed by moving the rock-like formations and cords that connect them. Erez Bar Am is an Industrial Design graduate from Shenkar College for Engineering and Design, Israel, and this radio certainly showcases his unique vision.
Check out more shots of Radio Active by Erez Bar Am, and check out the video to see the radio in action.
Implications - In today's society, restless consumers will be drawn to products that offer unique or unusual features they are not usually exposed to. An everyday product that is capable of completing a very specific task will be perceived as fascinating by many consumers.
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