Blenders Eyewear and Oracle Red Bull Racing have released new racing-inspired sunglasses as a part of their new eyewear collection. Oracle Red Bull Racing CEO and Team Principal Christian Horner said: "We like to stand out in the pit lane and Blenders allows us to do that. We are all about bringing the noise and breaking the norm as a Team and to have new products means that not only, can we continue this bold approach at circuits all over the world, but fans can be part of the moment too."
The eyewear collection includes three different styles of sunglasses that are inspired by the Oracle Red Bull Racing team's iconic racing uniform. The Blenders Eyewear x Oracle Red Bull Racing contains a durable PureBlend Lens designed with the Oracle Red Bull Racing team's signature colors of red, dark blue, and silver. The sunglasses are named the Millenia X2, Meister X2, and Exposé. the collection allows racing fans and consumers alike to fuel their fit with turbocharged styles. The standout item in the collection is the Exposé, which features a red lens color with adjustable nose pads. The collection is available for purchase.
Image Credit: Blenders Eyewear
Key Themes Behind This Trend
- Racing-inspired Sunglasses
- The rise of collaboration between fashion brands and sports franchises presents disruptive innovation opportunities for both industries.
- Pureblend Lens
- Introducing unique lens technology, like PureBlend, offers innovation opportunities for eyewear and sports industries alike.
- Adjustable Nose Pads
- Incorporating user customization, like adjustable nose pads, is a disruptive innovation opportunity for eyewear and fashion industries.
Where This Applies
- Eyewear
- The eyewear industry can collaborate with sports franchises to create unique and durable designs with signature colors and specialized lenses.
- Fashion
- The fashion industry can expand its reach by incorporating unique sports-inspired designs that appeal to fans and consumers alike.
- Sports
- The sports industry can leverage collaborations with fashion brands to create exclusive merchandise that allows fans to be part of the moment, while also generating revenue for teams.
