Though the Off to the Races Coffeemaker might look like a wearable racing helmet built to protect riders on the road, the design is actually disguising a brewing system located inside. The helmet creatively brews hot coffee rather than protects riders' heads thanks to a glass carafe located inside.
The helmet is extremely realistic looking with the correct shape and size of a typical racing helmet. The brewer even has a functional visor and racing graphics printed across the shiny headgear. However, inside where the head typically sits is a glass coffee pot and a built-in filter system. Users simply need to press the 'Start your engines' button located on the side to start the drip system.