The RAA Approved Repairer ad campaign shows just how thoroughly these auto technicians have been vetted before even being allowed near a car. Put under a microscope, made to jump through fiery hoops and even disturbingly wrung out, these experts have gone to the moon and back in order to put people's minds at ease. Not to mention that such images are quite entertaining.
Conceived and executed by kwp! Advertising, an ad agency based in Australia, the RAA Approved Repairer ad campaign reads, "We've put them to the test, so you don't have to." It was art directed by Michael Gagliardi with creative direction by James Rickard. The surreal images were shot by photographer Dan Peters and retouched by Limehouse Creative.
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The RAA Approved Repairer Campaign Puts People's Minds at Ease
- By: Meghan YoungDec 2, 2013