Iceberg-Infused Beers

The Quidi Vidi Brewery Harvests Icebergs to Make Beer

Newfoundland's Quidi Vidi Brewery is creating some of Canada's most unique brews by using icebergs as a key ingredient. While Canada is already known for its high-quality ice wine, this brewery is creating an entirely different kind of drink from the country's abundance of snow and ice.

Quidi Vidi Brewery produces eight distinct beer brands out of iceberg water harvested from the frozen drifts floating off of Canada's eastern coast. Iceberg water has less than eight parts per million of impurities, meaning it is far more pure than the water used to make other beers. To convey this sentiment, Quidi Vidi Brewery packages its beer in distinctive blue glass bottles.

For those looking for a drink that is quintessentially Canadian, Quidi Vidi Brewery's iceberg water beer is the perfect choice.

Iceberg Water Beverages
The use of iceberg water as a key ingredient in beverages, such as beer, is a growing trend in the beverage industry.
Sustainable Brewing
Breweries are exploring sustainable practices by utilizing unique, locally sourced ingredients like iceberg water.
Distinctive Packaging
Beverage brands are utilizing distinctive packaging, such as blue glass bottles, to emphasize the uniqueness and purity of their products.

Sectors Adopting This

Craft Beer
Craft breweries can incorporate iceberg water as a distinct ingredient to differentiate themselves in a highly competitive market.
Beverage Manufacturing
Beverage manufacturers can explore opportunities to incorporate iceberg water into their product lines to tap into the growing consumer demand for unique and sustainable beverages.
Packaging Industry
Packaging companies can collaborate with beverage brands to create distinctive packaging solutions that highlight the purity and uniqueness of iceberg water products.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 10%
Freshness 8%