There are certain things that people often take for granted, especially in countries that supply those needs for free, but the Quebec Federation of Family Doctors ad campaign shows that we shouldn't be turning a blind eye on such important issues as the health system just because we might be feeling well today. Tomorrow could be different. If anything, think about those around you who could use your support.
Conceived by Montreal-based ad agency BCP, the Quebec Federation of Family Doctors ad campaign basically advocates just that. The campaign's tag line is "When [someone] suffers and doesn’t have access to a family doctor, [that person's] whole family suffers." The accompanying images darkly depict the suffering of said family members. The campaign was photographed by Jean Malek.