QR-Code is a program hosted on github and created by "sylnsfar," a Chinese user. The program allows any code-savvy user to create either a static or animated QR code that contains an image file or GIF. However, rather than just being a gimmick, the QR Codes created with the QR-Code program will actually function just like any other graphic.
Technically speaking, QR codes are matrix barcodes that contain some sort of information (commonly something like a URL.) They work by precisely placing black pixels on a white background in unique combinations. The codes created by QR-Code keep this system intact while including either color or black and white images that do not impede the QR code's ability to convey data.
What's Driving This Trend
- Animated QR Codes
- Opportunity for creating dynamic and engaging QR codes that enhance user experience.
- Visual QR Codes
- Opportunity to incorporate images and colors into QR codes to make them more visually appealing.
- Enhanced Data Conveyance
- Opportunity to convey data while maintaining the functionality of QR codes.
Who This Affects Most
- Marketing and Advertising
- Opportunity for businesses to create visually captivating and interactive QR codes as part of their marketing campaigns.
- E-commerce
- Opportunity to use animated QR codes for product packaging, allowing customers to access product information in an engaging way.
- Event Management
- Opportunity to use animated QR codes for event tickets or badges, providing attendees with unique and visually appealing access passes.
