QVC's 'Q Anytime' Lets Consumers Purchase from Within the Mobile App
Laura McQuarrie — February 12, 2019 — Business
References: qvc & retailgazette
In order to boost its mobile offerings, QVC is now introducing consumers to the 'Q Anytime' mobile app, which lets users tune into live and on-demand videos, as well as make purchases directly via the app. The videos span between five to eight minutes and are updated every few hours, allowing consumers to shop with a tap or simply get more information about a showcased product with ease.
Engaging with the app by liking videos gives consumers the chance to see their personal feed customized. Since a high percentage of QVC sales are made online and via mobile, the new Q Anytime app helps consumers to keep up to date with the newest releases and shop effectively.
QVC's Q Anytime is part of a greater rebranding strategy; according to VP of brand strategy Susan Ripke, "our flagship QVC mobile app features bold, square modules and horizontal scrolling for binge-worthy video.”
Engaging with the app by liking videos gives consumers the chance to see their personal feed customized. Since a high percentage of QVC sales are made online and via mobile, the new Q Anytime app helps consumers to keep up to date with the newest releases and shop effectively.
QVC's Q Anytime is part of a greater rebranding strategy; according to VP of brand strategy Susan Ripke, "our flagship QVC mobile app features bold, square modules and horizontal scrolling for binge-worthy video.”
Trend Themes
1. Mobile Video Shopping - The trend of mobile video shopping apps allows consumers to watch live and on-demand videos and make purchases directly within the app.
2. Personalized Shopping Experience - Shoppable video apps provide consumers with a personalized feed based on their likes, enhancing their shopping experience.
3. Integration of Video and E-commerce - The integration of video content and e-commerce within mobile apps offers a seamless shopping experience for consumers.
Industry Implications
1. E-commerce - The rise of shoppable video apps presents disruptive innovation opportunities for e-commerce platforms to incorporate video content and enhance the shopping experience.
2. Mobile App Development - The growing demand for shoppable video apps creates opportunities for mobile app developers to create innovative and user-friendly shopping experiences.
3. Video Production - The trend of shoppable video apps opens up new avenues for video production companies to create engaging and interactive content that seamlessly integrates with e-commerce.
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