Bazooka Candy is pushing the boundaries of candy packaging with its new Push Pop Gummy Roll. With this innovative new packaging, you can enjoy your favorite gummy candy in a whole new way.
Making its debut at the Sweets & Snacks Expo in Chicago, Bazooka's new Push Pop Gummy Roll is a one-of-a-kind treat. With its patent-pending dispenser, consumers simply push out the candy and then tear off their ideal piece of to enjoy—saving the rest for later. As the brand's Director of Marketing Becky Silberfarb explains, "We conducted extensive consumer testing throughout the development process and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat!"
The new Push Pop Gummy Roll comes in four of the brand's best-selling Push Pop flavors: Blue Raspberry, Strawberry, Watermelon, and Berry Blast.
Image Credit: Bazooka Candy.