The Purple Fashion Piovesan editorial displays the model as she laid down within a barren room. The bedridden photoshoot will be featured within the Spring/Summer 2013 version of the magazine, fitting with its clear preference for airy apparel.
Photographer Camille Bidault Waddington was called upon for what Purple Fashion has titled re-Fashion Women Folk. Folk elements are present here, a product of Waddington's take on style. Waddington did so by way of muted tones, seen in the brown sweaters, canvas overalls and washed out denim.
Piovesan modeled these pieces with ease as she sprawled out amid couches, plush beds and pillows, a direct indication of Purple Fashion's willingness to take the industry down to its most basic and essential roots.