Pure Protein Puffs are new better-for-you snacks that are packed with protein and low in sugar, offering a simple way for consumers to enjoy a familiar snack product with more benefits than usual. The Puffs are non-GMO, gluten-free and made without flavors, colors and sweeteners to create flavorful varieties like Nacho Cheese and Brick Oven Pizza. The crunchy and light snacks promise to be a treat for those who desire high-protein snacks that are full of cheesy flavor and free from undesirable additives.
The Puffs boast 18 grams of protein, 130 calories and just a single gram of sugar, making the nourishing puffed snacks stand out as treats that can be enjoyed at virtually any time of the day.
Image Credit: Pure Protein
What's Driving This Trend
- Protein Packed Snacks
- Opportunities for creating new protein packed snacks that are low in sugar and high in flavor, as consumers are seeking better-for-you snack options.
- Clean Label Snacks
- Disruptive innovation opportunities for developing snacks with clean labels that are non-GMO, gluten-free and made without flavors, colors and sweeteners.
- High-protein Trend
- Opportunities for developing products that cater to the high-protein trend among consumers, capitalizing on this growing interest in protein-packed snacks and foods.
Who This Affects Most
- Snack Industry
- There is an opportunity for companies within the snack industry to create new snack products that are high in protein, low in sugar, and offer cleaner labels.
- Health and Wellness Industry
- These protein-packed snack puffs offer opportunities for companies within the health and wellness industry, catering to consumers seeking better-for-you snacks and targeting the high-protein trend.
- Food Manufacturing Industry
- There is an opportunity for food manufacturers to create new and innovative products using clean label ingredients and high protein content, tapping into the growing demand for healthier snack options.
