YEEZY MAFIA shows fans a new look at the newest colorway to join the YEEZY BOOST 350 V2 family with a reveal of the Pure Oat palette. The shoe is muted and the upper is made using the traditional PrimeKnit material for a stretching comfortable fit and it is covered entirely in the Pure Oat tone.
The laces over the forefoot, the pull tabs around the heels, and the interior lining are also finished in the same neutral color. The side stripes are slightly translucent with the post-dyed monofilament application. The midsole has ribbed detail and the sole unit features the iconic BOOST cushioning with an icy exterior complete with branding details and a nod to its sustainable processes.
Image Credit: YEEZY MAFIA
What's Driving This Trend
- Sustainable Sneakers
- Opportunity to create eco-friendly sneakers made from post-consumer waste
- Translucent Stripes
- Innovation to incorporate unique design elements through transparent materials
- Muted Tones
- Opportunity to explore color palettes that focus on neutral muted tones
Who This Affects Most
- Sustainable Fashion
- Innovation opportunities in eco-friendly fashion, using post-consumer waste for clothing and footwear
- Footwear Industry
- Opportunity for companies to innovate on traditional materials to create more sustainable and unique footwear
- Athletic Apparel
- Opportunity to incorporate sustainable processes and unique design elements in athletic wear and footwear
