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Miller Lite's New Punch Top Can Perfects the Pour of Your Brew

 - May 2, 2012
References: millerlite & brandingmagazine
Pouring beer seems like a straightforward task, but the innovators at Miller Lite are making things even smoother with its new Punch Top Can. The folks at Miller have added a secondary tab where drinkers are encouraged to pierce the surface with their tool of choice. The additional hole allows the beer to pour more smoothly without the expected glug. The art of shotgunning back a brew is no longer a mission impossible type of task.

While the design is simple, beer drinkers are probably wondering why they hadn't thought of this themselves. Miller Lite has also launched a series of television commercials and demonstrative videos to spark creativity with its tool of choice. Whether you use a golf tee, a set of house keys or a nail gun, the choice may reveal as much about the drinker as the beverage itself. Miller Lite’s punch top can is allowing even the average joe to prefect their pour.

Image: Youtube